Trademark Services in Franklin County
How do I protect a name?
You can protect your business or product name from being used or diluted by a competitor with a trademark. A trademark is an intellectual property right that gives you the right to exclude others from using your name in a confusingly similar manner. There are several ways to acquire a trademark, including through state agencies or simply through use in commerce, but the way to obtain the greatest amount of protection is to register your name with the U.S. Patent and Trademark Office (USPTO). A Franklin County trademark attorney can help you file a federal trademark application, and if granted, you will have the right to enforce your trademark throughout the entire United States. You will also have a legal presumption that you own the trademark. Anyone who sues to challenge your trademark will bear the burden of proving otherwise.
What is a registered Franklin County patent attorney?
A registered patent attorney is an attorney who is, in addition to their state law license, also licensed to represent clients before the U.S. Patent and Trademark Office (USPTO). Generally, only practitioners who are specifically qualified by the USPTO may file and prosecute patent applications. In order to be registered by the USPTO, a patent attorney must have a Bachelor’s degree or higher in a technical field (e.g. engineering, physics, chemistry, biology) and must pass a special USPTO exam, often called the “Patent Bar,” separate from the bar exam that all lawyers must take. Not all patent practitioners are lawyers; patent agents are practitioners who are qualified to file patent applications but are not licensed to practice law. Unlike patent agents or unregistered attorneys, a registered patent attorney can both render legal advice and also file and prosecute patent applications.
What type of services does an intellectual property attorney in Franklin provide?
An intellectual property (“IP”) attorney isn’t just for filing patent applications. An IP attorney should be well-versed in trade secrets, trademarks, unfair business practices, and copyrights. Some of the key services Axenfeld Law provides include patent prosecution, trademark registration, copyright registration, litigation to enforce your intellectual property rights, and domain name disputes. Axenfeld Law can also work with your business to license or transfer your IP rights, whether as an individual transaction or as part of a larger deal, such as IP due diligence for mergers and acquisitions. This would include assessing your IP portfolio and determining the steps needed to protect your IP while maximizing its value.
Axenfeld Law has experience in representing Franklin County businesses and individuals before the U.S. Patent and Trademark Office (“USPTO”) involving both trademarks and patent matters. Additionally, Axenfeld Law’s litigation team is well versed in all areas of intellectual property law and can represent you in enforcing your rights against infringers or defend you when accused of infringement. IP law is a complex field with each sub-area of law containing its own nuances, therefore it is imperative to look to a team like Axenfeld Law that is familiar with the practical intricacies in order to maximize the value of your IP while minimizing the costs.
Franklin County Trademark Trends
Recent trademark registration trends have seen an increase in the number of trademark applications filed, especially in the areas of technology (Artificial Intelligence (AI), blockchain, and NFTs), entertainment, and fashion. Additionally, there has been a rise in the use of trademark protection for colors, sounds and scent marks, as well as in the registration of trademarks for cannabis-related goods and services. Furthermore, with the growth of e-commerce and the increasing use of social media for business purposes, there has been a rise in the number of trademarks being filed for logos, taglines, and hashtags. However, there has also been an increase in the number of rejections and objections being raised during the trademark examination process, particularly for marks that are deemed descriptive or generic.
Franklin County Trademark Protection for a Service
A trademark can protect a service, just like a product. A service trademark is used to identify and distinguish the services of one company from those of others in the same industry. Service trademarks play an important role in protecting a company's brand identity and reputation, and help customers differentiate the company's services from those of its competitors. Service trademarks are registered with the same process as trademarks for goods, while receiving the same legal protection. Registering a service trademark provides the owner with exclusive rights to use the trademark to promote and sell their services, as well as the ability to take legal action against anyone who infringes on their trademark rights.
What are the benefits of using a trademark attorney to apply for a Franklin County trademark registration?
While U.S.-domiciled applicants do not need to hire a trademark attorney to prepare and file an application for their trademark, there are a number of benefits to having a U.S.-licensed attorney who specializes in trademark law represent you at the USPTO.
An attorney will be able to provide you with legal advice regarding your trademark, conduct a clearance search before you file an application (which will provide insight into the registerability of the mark and any potential issues that may arise during the application review process), prepare your application accurately to minimize office actions, communicate with the USPTO directly on your behalf, and shield you from fraudulent solicitations from third-party vendors.
While hiring an attorney to prepare your trademark application will increase the initial costs, it will likely save you money in the long term and will give you more peace of mind.
