Trademark Services in Crow Wing County
How can a Crow Wing patent attorney protect an idea?
An idea can be protected by a patent if the idea constitutes an invention. An idea may be considered an invention under U.S. patent law if it is a new and useful process or machine, or a new and useful improvement to an existing process or machine. Abstract ideas are not patentable, and your invention cannot be something that would be obvious to an ordinarily skilled person in the field of the invention. Your idea must also be detailed enough that it can be described in such a way that an ordinarily-skilled person could make and use the invention based on that description. A patent attorney can help make sure your idea meets the requirements of a patentable invention, and secure protection for that idea by preparing and filing a patent application with the U.S. Patent and Trademark Office (USPTO).
How can a copyright attorney help your company avoid Crow Wing copyright infringement?
Copyright infringement occurs when a business or person engages in the unauthorized use or reproduction of a copyright protected work. Intellectual property law is continually changing and while the rules and statutes at issue remain the same, the implementation of the law often does not. This is especially true on the internet, where a work’s copyright protection is not always obvious and emerging technology, like generative artificial intelligence, tests the boundaries of existing intellectual property jurisprudence. Copyright attorneys, like those at Axenfeld Law Group, can help keep your company abreast of these changes to avoid potentially infringing conduct. To the extent your company is faced with a lawsuit for copyright infringement, Crow Wing copyright attorneys can also defend you against these allegations and/or work with the copyright holder to negotiate a mutually beneficial resolution.
What is Crow Wing County trade dress?
Trade dress is the overall commercial look and feel of a product and can include the product’s packaging, features, or a combination of features. In order to be protectable, the Crow Wing County trade dress must identify the source of the product and distinguish it from the look and feel of other products. A product’s trade dress must also be (1) distinctive – it must identify and distinguish the source of the product; and (2) non-functional – it must not be essential to the use of the product or affect its cost or quality. If the trade dress is not inherently distinctive, it can still be registered if the owner can show that it has acquired secondary meaning.
What are the benefits of using a trademark attorney to apply for a Crow Wing County trademark registration?
While U.S.-domiciled applicants do not need to hire a trademark attorney to prepare and file an application for their trademark, there are a number of benefits to having a U.S.-licensed attorney who specializes in trademark law represent you at the USPTO.
An attorney will be able to provide you with legal advice regarding your trademark, conduct a clearance search before you file an application (which will provide insight into the registerability of the mark and any potential issues that may arise during the application review process), prepare your application accurately to minimize office actions, communicate with the USPTO directly on your behalf, and shield you from fraudulent solicitations from third-party vendors.
While hiring an attorney to prepare your trademark application will increase the initial costs, it will likely save you money in the long term and will give you more peace of mind.
Crow Wing County Trademark Trends
Recent trademark registration trends have seen an increase in the number of trademark applications filed, especially in the areas of technology (Artificial Intelligence (AI), blockchain, and NFTs), entertainment, and fashion. Additionally, there has been a rise in the use of trademark protection for colors, sounds and scent marks, as well as in the registration of trademarks for cannabis-related goods and services. Furthermore, with the growth of e-commerce and the increasing use of social media for business purposes, there has been a rise in the number of trademarks being filed for logos, taglines, and hashtags. However, there has also been an increase in the number of rejections and objections being raised during the trademark examination process, particularly for marks that are deemed descriptive or generic.
Can you protect your username / handle on social media?
You’ve spent hours building your brand on social media. Protect your Instagram, Facebook, Tiktok, and Twitter handles by registering the username with the United States Patent and Trademark Office ("USPTO"). If you are successful in registering your social media username, you will be establishing its role alongside your brand. This can help prevent others from exploiting your reputation and the goodwill you have built up through commercial use of your username.
Social media handles are eligible for Crow Wing trademark protection if they are used in connection with the goods or services you offer. This means that the handle must be distinctive and not merely descriptive of the goods or services you offer.
Treat your username or handle as a brand name and ensure that you are able to use it in commerce. This process begins with a trademark search, and if successful, a trademark registration application. This will ensure that no one else is using your name in an area of commerce that is similar to yours and prevent consumer confusion and diversion of sales. Axenfeld Law offers a full suite of services to help build, protect, and enforce your brand. This includes thorough assessment of your brand and the development of a strategy to protect your social media business.
